We’ve seen lots of bicyclists lately. However, many of you have probably not seen EBBC’s campaign promoting bicycling. Rather than preaching to the converted, we intentionally targeted motorists with ads like the huge TriVision billboard next to I-880 near the Coliseum. A total of six images depict bicyclists in “suggestive poses” with one of the following headlines: Commuting today, Working today, Fitness today, Shopping today, and Family today. EBBC leveraged a $10,000 grant from Alameda Transportation Improvement Authority into over $80,000 in support to launch the campaign. The ads are on roadside billboards, at BART stations, on bus sheltors and bus tails.
Keep ROLLING
…..if you’re driving, See Bikes!