The Bike East Bay Team

Renee Rivera : Executive Director

Renee Rivera grew up in San Francisco. At the age of five, she learned to ride a purple bike with a yellow banana seat in the UCSF student housing parking lot, where she lived with her mother. There, a bike advocate was born.

Renee joined Bike East Bay (then the East Bay Bicycle Coalition) as our first paid executive director in January 2011. Since then Bike East Bay has grown from an all volunteer operation to a fully staffed advocacy organization, completing our first strategic plan, rebranding as Bike East Bay, raising the profile of our work and bringing on many new partners and supporters.

Renee worked with the San Francisco Bicycle Coalition (SFBC) for fifteen years in a number of roles, as a volunteer, board member and in 2010 as acting executive director.  Renee has a background in non-profit financial management and administration, and worked for many years at the Exploratorium in San Francisco.

Her position as executive director at the Bike East Bay allows her to bring her management, financial, and administrative experiences to bear on her passion for bicycling and bicycle advocacy. Renee holds a BFA from the San Francisco Art Institute. Today all her creative energies go into transforming our East Bay cities and streets into lively convivial places where it is a joy to walk and bike.

Contact Renee at (510)845-RIDE or email renee@BikeEastBay.org.

Dave Campbell : Advocacy Director

Dave CampbellDave Campbell coordinates the advocacy and policy work of Bike East Bay. Bike East Bay represents people who ride in 33 jurisdictions in the East Bay and Dave directs our local advocacy work in each city.

Dave leads our efforts to establish local working groups in each city and also works extensively with county and regional planning agencies to secure funding for bike projects and to improve policies that affect each city in the East Bay. In 2006, Dave assumed responsibility for Bike to Work Day in the East Bay and has grown the event significantly over the 6 years he oversaw the program. Bike counts on Bike to Work Day have quadrupled. From 2000-2009, Dave served as the Chair of the Bike East Bay Board of Directors, and served as Vice-Chair from 1998-2000.

Dave joined Bike East Bay back in 1996 as a volunteer while practicing patent and trademark law in San Francisco and still acts as a legal advisor to Bike East Bay. Dave rides a Fuji road bike around town and wishes he spent more time on weekends riding his bike, but tennis, his other passion, keeps him on court.

Contact Dave at (510)845-RIDE or email dave@BikeEastBay.org

Robert Prinz : Education Director

Robert PrinzAfter several years of volunteering with Bike East Bay Robert had the opportunity to receive his League of American Bicyclists teaching certification and began instructing bike education classes all over the East Bay. Eventually he was able to start working full time with the bike coalition, coordinating and promoting each of the classes they offer for free to thousands of adults, youth, and families all over Alameda and Contra Costa Counties each year.

Robert believes that getting more people on bikes means making cycling not just safer, but also more comfortable, convenient, and fun. To learn more or take a class yourself you can visit our education page here, or contact Robert by phone at (510) 845-7433 x2 or by email at robert@BikeEastBay.org.

Cynthia Armour : Advocacy Manager

Cynthia ArmourCynthia Armour started working with Bike East Bay during the 2012 Measure B1 campaign, fighting for more funding for bike/ped projects in the East Bay. Since then, she has led the organization of several Bike to Work Days and became in 2015 Bike East Bay’s Advocacy Manager.

You’ll find her working primarily outside of the Northern Alameda urban core campaigning for complete streets, supporting new leadership in city-level partner advocacy groups, and advocating for an equitable East Bay expansion of Bay Area Bikeshare.

Cynthia rediscovered the joy of bicycling when studying in Paris via the bikeshare program Velib, and previously worked with UC Berkeley, the Metropolitan Transportation Commission, and Zipcar. 

You can contact Cynthia by phone at (510) 845-7433 x5 or by email at cynthia@BikeEastBay.org.

Ginger Jui : Membership Manager

As Membership Manager, Ginger supports our growing membership base and manages our volunteer and bicycle valet program. Ginger has worked with several local bicycle-related non-profits in finance, development, and program management. Ginger previously worked with Bike East Bay as the event intern for Biketopia 2012 and holds a Master’s Degree from UC Berkeley in Integrative Biology. When not riding her bike around Iceland, Mexico or the mountains of California, Ginger writes about local bikecamping adventures at The Flaming Bike Blog.

You can contact Ginger with a question about membership and volunteering by phone at (510) 201-9356 x 1003 or by email at ginger@BikeEastBay.org.

Dave Mann : Events Manager

Raised in Santa Cruz, Dave caught the bicycle bug during his undergraduate years at UC Davis. A cross-country bike tour deposited him in Chicago, where he worked as a bicycle messenger and discovered firsthand the dangers posed by streets lacking good bike infrastructure. Spurred on by this experience, Dave sought out a position with the nonprofit Active Transportation Alliance and worked on events that opened the city’s lakefront and boulevards to thousands of bicyclists. Lured back to the Bay Area by family, friends, and the general lack of snow, Dave now coordinates Bike East Bay’s efforts on Bike to Work Day, Pedalfest, and Biketopia.

Contact Dave at (510) 845-7433 x7 or dave.mann@BikeEastBay.org.

Rachel Jacobson : Programs Assistant

Rachel Jacobson rediscovered the joy a bicycle brings while attending UC Davis, where she studied landscape architecture. Living in India and Thailand after graduation helped her realize just how versatile bicycles can be, and when she moved back to sweet home Bay Area, she made the decision to go car-free and bicycle-happy. Supporting Bike East Bay as a member, volunteer, and now staff member has opened the door to an awesome, connected community, and she’s glad to welcome you, too!

Email Rachel at rachel@BikeEastBay.org.

Hansa Jacob-Martin: Administrative Manager

Hansa moved to the Bay Area in 2014 from Washington, D.C. where she first took up bicycling while living in Capitol Hill to explore the District. She believes she is exceptionally fortunate to be a part of the Bike East Bay family. Growing up in India she had seen large numbers of people for whom cycling was a sole means of transportation and how bicyclists kept the streets safer, calmer. She finds it exciting to learn that way of life is a reality for many and a possibility for many more in the East Bay area.

Eager to support bike advocacy and education she brings her experience in Accounting and Human Resources from Texas and the East Coast to work part time at Bike East Bay. Hansa has an accounting degree from University of Texas – Arlington and a Masters in Organization Development from the School of Public Affairs, American University, Washington, D.C.

Email Hansa at hansa@bikeeastbay.org

Susie Hufstader : Community Organizer

As Community Organizer, Susie supports local volunteer leaders and groups working to make bicycling safe, fun and enjoyable in the 33 cities where Bike East Bay is active.

Susie began biking as a kid to gain some independence in small-town Connecticut. Since then, she has lived and bicycled in Maine, Germany, Chicago and finally, here in the Bay Area. Susie has led bike tours for youth and most recently coordinated a bike education program in San Mateo County before joining the team at Bike East Bay.

If she’s not on her bright yellow bike, you can probably find Susie hanging out with her dog or running around Oakland and Berkeley in training for an upcoming marathon. 

Email Susie at Susie@BikeEastBay.org.

Dan Hernandez : Education Program Lead Instructor

Dan HernandezDan began bike commuting while attending schools in eastern and central US, which culminated in a Masters in Ecology. After working ten years domestically and internationally in conservation, he began teaching recreation.

Now ten years into his second career Dan is convinced of the power of recreation to change lives, communities, and ecosystems. With certifications in sea kayaking and rock climbing, his favorite ‘work’ still involves cycling. He’s been a cycling instructor since 2008 and loves working in the Bike East Bay education program. Dan now coaches and manages Bike East Bay’s large group of bike education instructors.

Email Dan at dan@BikeEastBay.org.

Victor Evans : Valet Bike Parking Coordinator

I was born and raised in the East Bay. I have been a DJ and electronic musician for 15 years, playing all along the west coast and various states. I helped run an art collective in downtown Oakland called the MOCO gallery, which for several years hosted local artists and bands. I got into cycling through the need for transportation about 10 years ago, and suddenly I was immersed into a lifestyle that changed my life. 

Email Victor about bike valet at victor@BikeEastBay.org.

Eulalie Rivera : Canine Outreach Coordinator

Eulalie got her start with Bike East Bay guarding the Berkeley Bike Station. She has since been promoted to manage outreach efforts on matters of two-wheeled transportation in the four-legged community. Inspired by the sudden rise in dog-on-bike modeshare overseas, Eulalie has made it her mission to increase the percentage of pedaling pooches here in the East Bay. A dedicated watchdog for sustainable transportation and a certified basket case, Eulalie also provides support on administrative tasks such as licking envelopes for your membership packet. Please feel free to bring your own bike-loving canine by our dog-friendly office in Jack London Square.

You could email Eulalie at eulalie@bikeeastbay.org, but she won’t respond because she’s a dog (and her new BikeEastBay.org email has not been set up yet).

Want to learn more about Bike East Bay Staff? See (a fraction of) Max’s legacy.