Renee Rivera : Executive Director
Renee Rivera grew up in San Francisco. At the age of five, she learned to ride a purple bike with a yellow banana seat in the UCSF student housing parking lot, where she lived with her mother. There, a bike advocate was born.
Renee joined Bike East Bay (then the East Bay Bicycle Coalition) as our first paid executive director in January 2011. Since then Bike East Bay has grown from an all volunteer operation to a fully staffed advocacy organization, completing our first strategic plan, rebranding as Bike East Bay, raising the profile of our work and bringing on many new partners and supporters.
Renee worked with the San Francisco Bicycle Coalition (SFBC) for fifteen years in a number of roles, as a volunteer, board member and in 2010 as acting executive director. Renee has a background in non-profit financial management and administration, and worked for many years at the Exploratorium in San Francisco.
Her position as executive director at the Bike East Bay allows her to bring her management, financial, and administrative experiences to bear on her passion for bicycling and bicycle advocacy. Renee holds a BFA from the San Francisco Art Institute. Today all her creative energies go into transforming our East Bay cities and streets into lively convivial places where it is a joy to walk and bike.
Contact Renee at (510)845-RIDE or email renee@BikeEastBay.org.
Dave Campbell : Advocacy Director
Dave Campbell coordinates the advocacy and policy work of Bike East Bay Coalition, as well as coordinating the Bay Area’s Regional Safe Routes to Transit Program. Bike East Bay represents people who ride in 33 jurisdictions in the East Bay and Dave directs our local advocacy work in each city.
Dave is leading our efforts to establish local working groups in each city. Dave also works extensively with county and regional planning agencies to secure funding for bike projects and to improve policies that affect each city in the East Bay. In 2006, Dave assumed responsibility for Bike to Work Day in the East Bay and has grown the event significantly over the last 6 years. Bike counts on Bike to Work Day have quadrupled. The Safe Routes of Transit Program is a $20 Million program that funds projects to increase the numbers of people walking and bicycling to regional transit service. Dave works with Transform and numerous cities, counties, regional planners and advocates to review and select the projects that can have the most impact on mode share. From 2000-2009, Dave served as the Chair of the Bike East Bay Board of Directors, and served as Vice-Chair from 1998-2000.
Dave joined Bike East Bay back in 1996 as a volunteer while practicing patent and trademark law in San Francisco and still acts as a legal advisor to Bike East Bay. Dave rides a beat up old Diamondback mountain bike and wishes he spent more time on weekends riding his bike, but tennis, his other passion, keeps him on court.
Contact Dave at (510)845-RIDE or email dave@BikeEastBay.org
Robert Prinz : Education Director
After several years of volunteering with Bike East Bay Robert had the opportunity to receive his League of American Bicyclists teaching certification and began instructing bike education classes all over the East Bay. Eventually he was able to start working full time with the bike coalition, coordinating and promoting each of the classes they offer for free to thousands of adults, youth, and families all over Alameda and Contra Costa Counties each year.
Robert believes that getting more people on bikes means making cycling not just safer, but also more comfortable, convenient, and fun. To learn more or take a class yourself you can visit our education page here, or contact Robert by phone at (510) 845-7433 x2 or by email at robert@BikeEastBay.org.
Cynthia Armour : Project Manager
Cynthia Armour is your Bike to Work Day go-to person. She also welcomes any conversations about developing bicycle advocacy in the suburbs, all things bikeshare and our network of partners and local working groups. Previously, Cynthia worked with the Bike East Bay’s Measure B1 campaign, fighting for better funding for bike/ped programs in the East Bay. Cynthia rediscovered the joy of bicycling when studying in Paris through the bikeshare program Velib, and was extremely excited to be so fortunate in finding a thriving bike community in the East Bay.
You can contact Cynthia by phone at (510) 845-7433 x5 or by email at cynthia@BikeEastBay.org.
Ginger Jui : Membership Manager
As Membership Manager, Ginger supports our growing membership base and manages our volunteer and bicycle valet program. Ginger has worked with several local bicycle-related non-profits in finance, development, and program management. Ginger previously worked with Bike East Bay as the event intern for Biketopia 2012 and holds a Master’s Degree from UC Berkeley in Integrative Biology. When not riding her bike around Iceland, Mexico or the mountains of California, Ginger writes about local bikecamping adventures at The Flaming Bike Blog.
You can contact Ginger with a question about membership and volunteering by phone at (510) 201-9356 x 1003 or by email at ginger@BikeEastBay.org.
Rachel Jacobson : Programs Assistant
Rachel Jacobson rediscovered the joy a bicycle brings while attending UC Davis, where she studied landscape architecture. Living in India and Thailand after graduation helped her realize just how versatile bicycles can be, and when she moved back to sweet home Bay Area, she made the decision to go car-free and bicycle-happy. Supporting Bike East Bay as a member, volunteer, and now staff member has opened the door to an awesome, connected community, and she’s glad to welcome you, too!
Email Rachel at rachel@BikeEastBay.org.
Dan Hernandez : Education Program Lead Instructor
Dan began bike commuting while attending schools in eastern and central US, which culminated in a Masters in Ecology. After working ten years domestically and internationally in conservation, he began teaching recreation.
Now ten years into his second career Dan is convinced of the power of recreation to change lives, communities, and ecosystems. With certifications in sea kayaking and rock climbing, his favorite ‘work’ still involves cycling. He’s been a cycling instructor since 2008 and loves working in the Bike East Bay education program. Dan now coaches and manages Bike East Bay’s large group of bike education instructors.
Email Dan at dan@BikeEastBay.org.
Victor Evans : Valet Bike Parking Coordinator
I was born and raised in the East Bay. I have been a DJ and electronic musician for 15 years, playing all along the west coast and various states. I helped run an art collective in downtown Oakland called the MOCO gallery, which for several years hosted local artists and bands. I got into cycling through the need for transportation about 10 years ago, and suddenly I was immersed into a lifestyle that changed my life.
Charlie Fernandez-Hibbard : Outreach Coordinator, BART Bicycle Theft Prevention Program
Charlie was born in Guadalajara, Mexico, one of the most bike-friendly cities in the world. He grew up in the East Bay, riding his bike on the streets/trails of Berkeley and Albany. Charlie was introduced to Bike East Bay three years ago while working at the Fruitvale Bike Station, before receiving his League of American Bicyclists certification and teaching bike instruction and safety classes to kids and adults with a variety of local community organizations.
Charlie now teaches free classes with Bike East Bay in Spanish and English, and is the outreach coordinator for a program designed to reduce bike theft at BART stations (learn more here). He is passionate about bikes and thrilled to spread the message!
You may reach Charlie via email at charlie@BikeEastBay.org.
Eulalie Rivera : Canine Outreach Coordinator
Eulalie got her start with Bike East Bay guarding the Berkeley Bike Station. She has since been promoted to manage outreach efforts on matters of two-wheeled transportation in the four-legged community. Inspired by the sudden rise in dog-on-bike modeshare overseas, Eulalie has made it her mission to increase the percentage of pedaling pooches here in the East Bay. A dedicated watchdog for sustainable transportation and a certified basket case, Eulalie also provides support on administrative tasks such as licking envelopes for your membership packet. Please feel free to bring your own bike-loving canine by our dog-friendly office in Jack London Square.
You could email Eulalie at firstname.lastname@example.org, but she won’t respond because she’s a dog (and her new BikeEastBay.org email has not been set up yet).
Want to learn more about Bike East Bay Staff? See (a fraction of) Max’s legacy.