The Bike East Bay Team


René Rivera : Executive Director

René Rivera

René joined Bike East Bay as our first paid executive director in January 2011. Since then Bike East Bay has grown from an all volunteer operation to a fully staffed advocacy organization, completing our first strategic plan, raising the profile of our work and bringing on many new partners and supporters.

René worked with the San Francisco Bicycle Coalition (SFBC) for fifteen years in a number of roles, as a volunteer, board member and in 2010 as acting executive director.  He has a background in non-profit financial management and administration, and worked for many years at the Exploratorium in San Francisco.

René holds a BFA from the San Francisco Art Institute. Today all his creative energies go into transforming our East Bay cities and streets into lively convivial places where it is a joy to walk and bike.

Contact René at (510)845-7433 x 1006 or Rene (at) BikeEastBay (dot) org.

Dave Campbell: Advocacy Director

Dave CampbellDave Campbell coordinates the advocacy and policy work of Bike East Bay in 33 cities/town/jurisdictions in the East Bay, and at the Contra Costa Transportation Authority, the Alameda County Transportation Authority and other regional transportation agencies. Dave started Bike East Bay’s bike education program in 2002 and previously coordinated Bike to Work Day in the East Bay for 7 years. From 2000-2009, Dave served as the Chair of the Bike East Bay Board of Directors, and served as Vice-Chair from 1998-2000.

Dave joined Bike East Bay back in 1996 as a volunteer while practicing patent and trademark law in San Francisco and still acts as a legal advisor to Bike East Bay. Dave rides a Fuji road bike around town and wishes he spent more time on weekends riding his bike, but tennis, his other passion, keeps him on court.

Contact Dave by emailing Dave (at) BikeEastBay (dot) org.

Robert Prinz : Education Director

Robert PrinzAfter several years of volunteering with Bike East Bay, Robert had the opportunity to receive his League of American Bicyclists teaching certification and began instructing bike education classes all over the East Bay. Eventually he was able to turn this into a full time gig, coordinating and promoting each of the classes Bike East Bay offers for free to thousands of adults, youth, and families all over Alameda and Contra Costa Counties each year.

Robert believes that getting more people on bikes means making cycling not just safer, but also more comfortable, convenient, and fun. To learn more or take a class yourself visit our education page here. You can contact Robert by phone at (510) 845-7433 ext 2, or by email at Robert (at) BikeEastBay (dot) org.

Ginger Jui : Communications Director

Ginger joined the team in 2014 as Membership Manager and has been Communications Director since September 2016. Ginger holds a Master’s Degree from UC Berkeley in Integrative Biology and previously worked with the National Interscholastic Cycling Association and the Bay Area Outreach and Recreation Program in finance, development, and program management. Keep up with Ginger’s local bikecamping adventures at The Flaming Bike Blog.

Contact Ginger for communications and media inquiries by phone at (510) 201-9356 x 1003 or by email at Ginger (at) BikeEastBay (dot) org.

Hyeran Lee : Events Manager

Hyeran joined Bike East Bay in August 2017 and serves as the Event Manager coordinating Bike East Bay’s signature events including Bike to Work Day, Pedalfest, and Biketopia. The recent transplant to the Bay had been heavily involved with bicycle advocacy in Greater LA area through her work at the Los Angeles County Bicycle Coalition (LACBC). At LACBC, she spearheaded projects and programs like the 2015 L.A. Bike and Ped Count, Neighborhood Bike Ambassadors program, and Local Chapter programs. Hyeran earned a Master’s degree in Urban and Regional Planning from UCLA in 2014, with a specialization in active transportation planning and policy. Born and raised in Gwangju, South Korea, she has previously lived in Osaka (Japan), Luneburg (Germany), and Ahmedabad (India)

Contact Hyeran at (510) 845-7433 x 1007 or email Hyeran (at) BikeEastBay (dot) org

Rachel Jacobson : Associate Director of Engagement

Rachel leads our membership program and grows our fundraising and leadership opportunities. She also manages the Women Bike program. 

Rachel studied landscape architecture at UC Davis, and *bonus* lived in a wonderfully bike-friendly town. Time spent in Asia highlighted that we have a choice in how our cities are put together, and since moving back to sweet home Bay Area, she has dedicated her energy to people-friendly cities. 

Contact Rachel about membership, Women Bike, or Climate Ride at Rachel (at) BikeEastBay (dot) org or (510) 845-7433 x 1008.

Hansa Jacob-Martin: Administrative Manager

Hansa moved to the Bay Area in 2014 from Washington, D.C. where she first took up bicycling while living in Capitol Hill to explore the District. She believes she is exceptionally fortunate to be a part of the Bike East Bay family. Growing up in India she had seen large numbers of people for whom cycling was a sole means of transportation and how bicyclists kept the streets safer, calmer. She finds it exciting to learn that way of life is a reality for many and a possibility for many more in the East Bay area.

Eager to support bike advocacy and education she brings her experience in Accounting and Human Resources from Texas and the East Coast to work part time at Bike East Bay. Hansa has an accounting degree from University of Texas – Arlington and a Masters in Organization Development from the School of Public Affairs, American University, Washington, D.C.

Email Hansa at Hansa (at) BikeEastBay (dot) org. or call (510) 845-7433 x 1004.

Susie Hufstader : Community Organizer

As Community Organizer, Susie supports local volunteer leaders and groups working to make bicycling safe, fun and enjoyable in the 33 cities where Bike East Bay is active.

Susie began biking as a kid to gain some independence in small-town Connecticut. Since then, she has lived and bicycled in Maine, Germany, Chicago and finally, here in the Bay Area. Susie has led bike tours for youth and most recently coordinated a bike education program in San Mateo County before joining the team at Bike East Bay.

If she’s not on her bright yellow bike, you can probably find Susie hanging out with her dog or running around Oakland and Berkeley in training for an upcoming marathon. 

Email Susie at Susie (at) BikeEastBay (dot) org or call (510) 845-7433 x 1009.

Yessica Avila : Outreach Coordinator

Yessica joined Bike East Bay in February 2018 and serves as the Outreach Coordinator. She is a Los Angeles native and has lived in the Bay Area for two years. She began her advocacy work as a volunteer for the Pomona Valley Bicycle Coalition, after experiencing a lack of representation of low income cyclists. At Bike East Bay,she manages the volunteer program, supports the education program, and focuses on outreach and leadership development in communities of color.

Get in touch with Yessica with any questions about volunteering. Email Yessica (at) BikeEastBay (dot) org or call (510) 845-7433 X1002

Dan Hernandez : Education Program Lead Instructor

Dan HernandezDan began bike commuting while attending schools in eastern and central US, which culminated in a Masters in Ecology. After working ten years domestically and internationally in conservation, he began teaching recreation.

Now ten years into his second career Dan is convinced of the power of recreation to change lives, communities, and ecosystems. With certifications in sea kayaking and rock climbing, his favorite ‘work’ still involves cycling. He’s been a cycling instructor since 2008 and loves working in the Bike East Bay education program. Dan now coaches and manages Bike East Bay’s large group of bike education instructors.

Email Dan at Dan (at) BikeEastBay (dot) org.

Victor Evans : Valet Bike Parking Coordinator

I was born and raised in the East Bay. I have been a DJ and electronic musician for 15 years, playing all along the west coast and various states. I helped run an art collective in downtown Oakland called the MOCO gallery, which for several years hosted local artists and bands. I got into cycling through the need for transportation about 10 years ago, and suddenly I was immersed into a lifestyle that changed my life. 

Email Victor about bike valet at Victor (at) BikeEastBay (dot) org.

Eulalie Rivera : Canine Outreach Coordinator

Eulalie got her start with Bike East Bay guarding the Berkeley Bike Station. She has since been promoted to manage outreach efforts on matters of two-wheeled transportation in the four-legged community. Inspired by the sudden rise in dog-on-bike modeshare overseas, Eulalie has made it her mission to increase the percentage of pedaling pooches here in the East Bay. A dedicated watchdog for sustainable transportation and a certified basket case, Eulalie also provides support on administrative tasks such as licking envelopes for your membership packet. Please feel free to bring your own bike-loving canine by our dog-friendly office in Jack London Square.